We're hiring!
Remotual's team is growing and we'd like you to join us!
About Us and Your Team
- Remotual was founded to redefine the experience companies have working with overseas workforce.
- Founded in 2020, we're a young, and diverse team that spans 5 continents.
- We were also founded to be 100% remote, and have no plans to require team members to return to a boring, stuffy, office, ever - hence the name Remote+Virtual = Remotual.
- Remotual is a team that hails from every function of company from Virtual Assistants, Admin, Marketing, Data Analysis to Bookkeeping.
- To quote our long-term clients "Remotual is a true extension of our core business - critically and existentially important".
What it’s like to work here
The Interview Process
At Remotual, we value transparency. That means we believe you should know what you’re in for when you apply. The process looks like this:
Please apply via the form attached at the bottom of this page.
- If you are a good fit, we will respond with a calendar link to set up our first interview. We will do our best to respond to all applications.
- There will be between 2-4 interviews, with durations as follows.
Job Brief
- We are seeking a talented and results-driven Marketing Specialist to join our team
- As a Marketing Specialist, you will play a crucial role in planning and implementing effective marketing strategies
- Your primary focus will be on driving online customer acquisition and optimizing user experiences across multiple channels and touchpoints
- You should possess expertise in setting up marketing automation, have experience with marketing SaaS and services, and demonstrate the ability to run and track extensive marketing campaigns from scratch
- Moreover, your skills in SEO, both paid and organic advertising, are essential to succeed in this role
- This is not a simple social media marketing or copywriting job.
Responsibilities
- Create and manage a robust Organic and Paid growth marketing framework
- Plan and execute comprehensive digital marketing initiatives, encompassing SEO/SEM, marketing database, email, and display advertising campaigns
- Design, develop, and maintain a robust social media presence for the brand
- Measure and report the performance of all digital marketing campaigns, analyzing against established goals, ROI, and KPIs
- Identify trends and insights from data to optimize spending and campaign performance
- Innovate and brainstorm novel and effective growth strategies
- Strategize, implement, and evaluate experiments and conversion tests
- Collaborate with internal teams to create compelling landing pages and optimize the overall user experience
- Utilize your strong analytical abilities to assess the end-to-end customer journey across various channels and touchpoints
- Stay updated on emerging technologies, providing thought leadership and recommendations for adoption when appropriate
- Instrument conversion points and optimize user funnels
- Handle both paid and organic advertising
- Run and track extensive marketing campaigns from scratch
- Work closely with agencies and other vendor partners
- Setting up marketing automation
Must have skills
- Proven working experience in SEO with a good understanding of Technical SEO/WordPress
- Experience managing SEM and PPC campaigns across Google, Yahoo, and Bing (a plus, but not mandatory)
- Proven track record of Setting up YouTube ads as a SEO
- Proven experience with paid and organic advertising
- Solid grasp of performance marketing, conversion, and online customer acquisition
- Familiarity with bid management tools like Click Equations, Marin, Kenshoo, and Search Ignite
- In-depth knowledge of ranking factors and search engine algorithms
- Demonstrable success in leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative, with the ability to identify target audiences and develop engaging digital campaigns
- Experience in optimizing landing pages and user funnels
- Proficiency in conducting A/B and multivariate experiments
- Strong proficiency in website analytics tools such as Google Analytics, NetInsight, Omniture, and WebTrends
- Familiarity with ad serving tools, like DART and Atlas
- Experience in setting upand optimizing Google AdWords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and a data-driven mindset
- Significant experience with marketing SaaS and services
- Proven experience in setting up marketing automation
- A passion for staying up to date with the latest trends and best practices in online marketing and measurement
The ideal candidate that we’re looking for must possess the following skillset
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Strategic Thinking
The ability to think critically and develop well-structured marketing plans aligned with overall business goals and target audience.
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Data Analysis
Strong analytical skills to interpret marketing data, identify trends, and make data-driven decisions to improve campaign performance.
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Digital Marketing Expertise
Proficiency in various digital marketing channels such as SEO, SEM, social media marketing, email marketing, content marketing, display advertising, and more.
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Communication Skills
Effective written and verbal communication skills to create compelling marketing content and collaborate with team members, stakeholders, and external partners.
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Creativity
A creative mindset to design innovative marketing campaigns that resonate with the target audience and stand out from competitors.
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Market Research
The ability to conduct thorough market research, competitor analysis, and customer insights to understand the target audience and market trends.
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Brand Management
Understanding of brand positioning and the ability to maintain brand consistency across all marketing efforts.
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Tech Savviness
Familiarity with marketing tools, analytics platforms, marketing automation systems, and CRM software to streamline marketing operations.
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Project Management
Strong organizational skills to manage multiple campaigns and initiatives simultaneously, ensuring deadlines and objectives are met.
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Customer-Centric Approach
Focus on understanding and meeting the needs of the customer to create personalized and impactful marketing experiences.
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Collaboration and Teamwork
Ability to work effectively with cross-functional teams, agencies, and external partners to achieve marketing objectives.
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Budget Management
Skills in managing marketing budgets efficiently, allocating resources to achieve the best possible return on investment (ROI).
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Adaptability
Being open to change and able to adjust marketing strategies based on performance data and market dynamics.
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Content Creation
Basic knowledge of content creation, including writing, graphic design, and video production, to support marketing initiatives.
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SEO and Paid Advertising
Understanding of search engine optimization (SEO) principles and experience with paid advertising platforms to drive traffic and conversions.
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Customer Relationship Management (CRM)
Familiarity with CRM systems to manage customer data and implement targeted marketing campaigns.
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Marketing Analytics
Knowledge of various marketing analytics tools and metrics to measure campaign success and identify areas for improvement.